For the fearless creative.
HOME IS WHERE THE WI-FI CONNECTS. THIS IS A BLOG BY AND FOR ONLINE CREATIVES, DIGITAL NOMADS AND ENTREPRENEURS. WE TALK ABOUT THE HUSTLE BEHIND THE CREATIVE: LIFE, HEALTH + BUSINESS.
We are the creatives your parents warned you about. We live to travel, work outside the 9-5, and we crave experiences over stability.
BY AMIE HAMLING – OWNER OF WORKSHOPS BY AMIE. + HARVEST STUDIOS.
Did you know an About Page is one of the most visited pages on any blog or website? Go on & check your GA stats. You’ll see no matter what page people land on, they always end up here.
If your current About page is two sentences and a link to the content page, we’ve gotta change that. Like yesterday.
Your About Me / Us page needs a soul. Creating a uniquely-you About page is easy if you invest some time in a few simple tricks; instead of writing that blog post or spending a whole bunch of time on Insta (guilty!), take some time to rework your current About page today.
1: WRITE A MISSION STATEMENT THAT REFLECTS WHAT YOU DO.
Make it simple and concise. Don’t ‘fluff it up’ — use the keywords that your audience are searching for. Are you a lifestyle blogger? Pop that in there. A beauty blogger? A fitness blogger? A furniture business? A virtual assistant? Those key phrase about you should sing.
2: IT’S NOT ABOUT YOU. IT’S ABOUT YOUR READER.
You may think that’s a contradictory statement, but it’s not. What you do is for your audience, so make it about them. Create a need through your About page. For example, ‘You’re a beauty or fashion blogger without the time to create & style perfect outfits. Imagine if you could focus more on your dream look, and leave the posting, scheduling and oh-so-boring chores up to us. You’ll increase your engagement & become a better blogger.’
It’s that simple! Even the most seasoned of marketers and SEO consultants believe how your audience feels when they land on your About page is key. Ben Austin (for Moz) writes,
“Human nature dictates that we are, first and foremost, concerned with our own problems.”
3: PROMOTE YOUR RESOURCES.
You’re probably thinking what the hell am I on about when I just told you to focus on your audience. To combine points one + two, you have to be in the mindset of what you can eventually do for your audience/potential clients, by considering adding:
— Links to popular or helpful posts (more traffic, more time on your site)
— A newsletter/opt-in subscription (growing dat list, yo)
— Links to your social media accounts (followers + community)
4: PROMOTE YOURSELF.
Put a face to a name. Introduce yourself and your skills, you’d be surprised at how a human face and personality can sell a product or service. People sell to people. People interact with people.
Community building is all about those relationships you cultivate, and you do that, by sharing a bit about you, what you do and how you can help. Ask yourself: why did I start this blog or business? When? What skills to I bring to the table that are in my genuis zone?
5: BIG + BOLD STATEMENTS.
The design of your About page is important to the overall feeling you give your audience. Separate your ‘sections’ with your branding in H2 or H3 (these are HTML tags that change the way your website layout looks & how Google judges how important certain phases are) — make them big enough to be noticeable and read quickly. Use your passion & experience when writing powerful brand statements.
Sometimes it takes a few re-writes to get that About page singin’, sometimes you get it on the first go. Play around with it. Think about it as a long-ass Instagram bio & get writing.